Businesses are under increasing pressure to go green - from consumers, regulators and shareholders - and the threat of greenwashing is rising. Greenwashing is essentially when companies say they're green, but aren't - their communicatiosn don't map to their operational realities.
Bite Communications' Cleantech Practice (which I'm a part of) issued a whitepaper today that suggests that while the threats of being accused of greenwashing in today’s market are very real, so are the potential upsides from pursuing a corporate sustainability strategy. There's an executive summary over at Bitemarks blog.
In addition, Bite published a podcast with Will Whitehorn, President of Virgin Galactic, which explores the issues in the whitepaper, and how Virgin has found true competitive advantages with its green and sustainability efforts.
We issued a social media release, with links to the whitepaper, podcast, images, through Marketwire's new service.
I saved some good resources on greenwashing on Delicious.
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