We tried out a little stunt marketing for a project with EcoSMART, which markets botanical pesticides that kill bugs as effectively as synthetic pesticides, but is safe for kids and pets. It works on a neurotransmitter that isn't present in mammals.
The product has been available in commercial and agricultural markets for several years. It's now available at select Wal-Marts, as part of that company's broader sustainability offering. This stunt was timed to coincide with retail availability in the SF Bay Area and was part of a media day with the founder of EcoSMART, Steve Bessette.
The goals were to provide interesting pitch fodder for social and traditional media and to have some fun with the public. Video and photos of the event are posted; please take a look and share it with those who’d be interested:
Flickr: http://www.flickr.com/photos/9029668@N08/sets/72157600367845472/
Monday, June 25, 2007
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