About six months into my year stint at THUNDER FACTORY, I started actively building a cleantech practice. While working on the future of healthcare (McKesson) was very rewarding, and anything can hold my interest for a half-year (like Magliner hand trucks and the dynamic world of self storage through Extra Space Storage), my long-held passion for cleantech needed to be fed.
Seems everyone in communications was setting up shop. Those that I came across included A&R Edelman, Antenna Group, Big Think Studios, Bite, Blanc and Otus, Blue Practice, Clean Agency, Digital Hive EcoLogical Design, Matter Communications (www.matternow.com), Straus Communications, Text 100, and Weber Shandwick. Plus, the traditional agencies with big accounts that were diving into green/cleantech (e.g. Hoffman/Lewis with Toyota) were soaking up the new work as well. Our work was cut out for us.
I started going to all the events. Commonwealth Club had a cleantech event down at AMD HQ with the winners of the Cleantech Open, which included Adura Technologies, KiteShip and others. The Cleantech Forum was a couple weeks later. Then an Alliance of CEOs cleantech event, which included Fat Spaniel Technologies, Sun Light and Power, SolarCity, and CleanFish. Heading out to Green Drinks. Haunting Craigslist for any postings to see who was looking for marketing help.
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