Showing posts with label cleantech PR marketing sustainability green communications. Show all posts
Showing posts with label cleantech PR marketing sustainability green communications. Show all posts
Thursday, November 13, 2008
Economic Nosedive Impact on Cleantech
A little more on the economic turmoil and cleantech over on my employer's blog: http://blog.bitepr.com/2008/11/economic-nosedive-impact-on-cleantech.html
Thursday, April 24, 2008
Sustainability at Bite
Posted on my employer's blog on the stuff I'm doing around global sustainability there.
http://blog.bitepr.com/2008/04/walking-the-tal.html
http://blog.bitepr.com/2008/04/walking-the-tal.html
Monday, February 11, 2008
Greenwashing: How to Avoid It
Businesses are under increasing pressure to go green - from consumers, regulators and shareholders - and the threat of greenwashing is rising. Greenwashing is essentially when companies say they're green, but aren't - their communicatiosn don't map to their operational realities.
Bite Communications' Cleantech Practice (which I'm a part of) issued a whitepaper today that suggests that while the threats of being accused of greenwashing in today’s market are very real, so are the potential upsides from pursuing a corporate sustainability strategy. There's an executive summary over at Bitemarks blog.
In addition, Bite published a podcast with Will Whitehorn, President of Virgin Galactic, which explores the issues in the whitepaper, and how Virgin has found true competitive advantages with its green and sustainability efforts.
We issued a social media release, with links to the whitepaper, podcast, images, through Marketwire's new service.
I saved some good resources on greenwashing on Delicious.
Bite Communications' Cleantech Practice (which I'm a part of) issued a whitepaper today that suggests that while the threats of being accused of greenwashing in today’s market are very real, so are the potential upsides from pursuing a corporate sustainability strategy. There's an executive summary over at Bitemarks blog.
In addition, Bite published a podcast with Will Whitehorn, President of Virgin Galactic, which explores the issues in the whitepaper, and how Virgin has found true competitive advantages with its green and sustainability efforts.
We issued a social media release, with links to the whitepaper, podcast, images, through Marketwire's new service.
I saved some good resources on greenwashing on Delicious.
Monday, January 7, 2008
Cleantech Business Kudos
PR Week included Bite Communications (which I work for) in its Editor's Choice "Who to Watch in 2008" list, specifically for cleantech efforts.
Bite has had a cleantech practice for over a year, and currently works with companies such as 3Degrees, AMD, Applied Materials, Enphase Energy, Sun Microsystems, SunPower, Tiger Optics and Validus DC Systems. These are clients of the US business, and the UK and China offices also have cleantech efforts/clients.
It's been great to be able to combine my passion for technology, marketing, and sustainability at my current gig.
I did a similar post on the Bite blog at http://blog.bitepr.com/2008/01/bite-cleantech.html.
Bite has had a cleantech practice for over a year, and currently works with companies such as 3Degrees, AMD, Applied Materials, Enphase Energy, Sun Microsystems, SunPower, Tiger Optics and Validus DC Systems. These are clients of the US business, and the UK and China offices also have cleantech efforts/clients.
It's been great to be able to combine my passion for technology, marketing, and sustainability at my current gig.
I did a similar post on the Bite blog at http://blog.bitepr.com/2008/01/bite-cleantech.html.
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